{"id":16533,"date":"2023-08-10T19:39:54","date_gmt":"2023-08-10T23:39:54","guid":{"rendered":"https:\/\/themedtechconference.com\/?p=16533"},"modified":"2023-08-31T09:45:45","modified_gmt":"2023-08-31T13:45:45","slug":"mastering-tomorrow","status":"publish","type":"post","link":"https:\/\/themedtechconference.com\/mastering-tomorrow\/","title":{"rendered":"Mastering Tomorrow: Embracing a Comprehensive Systems Thinking Approach to MedTech Innovation"},"content":{"rendered":"\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>by Hailey Davis, Business Development, MedTech, RTI Innovation Advisors and <\/p>\n\n\n\n<p>Moline Pandiyan, MedTech Practice Lead, RTI Innovation Advisors<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/themedtechconference.com\/wp-content\/uploads\/Hailey-Davis_Headshot-1024x1024.jpeg\" alt=\"\" class=\"wp-image-16557\" style=\"width:269px;height:269px\" width=\"269\" height=\"269\" srcset=\"https:\/\/themedtechconference.com\/wp-content\/uploads\/Hailey-Davis_Headshot-1024x1024.jpeg 1024w, https:\/\/themedtechconference.com\/wp-content\/uploads\/Hailey-Davis_Headshot-400x400.jpeg 400w, https:\/\/themedtechconference.com\/wp-content\/uploads\/Hailey-Davis_Headshot-200x200.jpeg 200w, https:\/\/themedtechconference.com\/wp-content\/uploads\/Hailey-Davis_Headshot-768x768.jpeg 768w, https:\/\/themedtechconference.com\/wp-content\/uploads\/Hailey-Davis_Headshot-1536x1536.jpeg 1536w, https:\/\/themedtechconference.com\/wp-content\/uploads\/Hailey-Davis_Headshot-2048x2048.jpeg 2048w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>Hailey Davis<\/p>\n\n\n\n<p><a href=\"mailto:hdavis@rti.org\" target=\"_blank\" rel=\"noreferrer noopener\">hdavis@rti.org<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/themedtechconference.com\/wp-content\/uploads\/Moline-Pandiyan_Headshot.jpg\" alt=\"\" class=\"wp-image-16556\" style=\"width:269px;height:269px\" width=\"269\" height=\"269\" srcset=\"https:\/\/themedtechconference.com\/wp-content\/uploads\/Moline-Pandiyan_Headshot.jpg 392w, https:\/\/themedtechconference.com\/wp-content\/uploads\/Moline-Pandiyan_Headshot-200x200.jpg 200w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>Moline Pandiyan<\/p>\n\n\n\n<p><a href=\"mailto:moline@rti.org\" target=\"_blank\" rel=\"noreferrer noopener\">moline@rti.org<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>While innovation is a driving force behind transformative product breakthroughs, the <em>way<\/em> we innovate is also transforming due to the shifting demands of the market. To stay ahead of these rapid changes, successful companies and organizations are taking a systems thinking approach to guide their investment and development decisions.<\/p>\n\n\n\n<p><strong>From our experience helping medical technologies (medtech) companies design and execute\u2014and sometimes pivot\u2014their development strategies, our<\/strong> <a href=\"https:\/\/rtiinnovationadvisors.org\/\"><strong>RTI Innovation Advisors<\/strong><\/a> <strong>team has collected the following recommendations for leveraging systems thinking while innovating.<\/strong><\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\" type=\"1\">\n<li><strong><em>Innovate for the future, not just the present.<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-left\">Innovation thrives by addressing present needs; however, transformative innovation beckons us to gaze into the future. The COVID-19 pandemic, for example, changed the way end users interact with care providers\u00ad, altering the patient and provider experience. We\u2019ve helped medtech organizations change their services and offerings to adapt to the \u201cnew normal.\u201d This systems thinking approach requires innovators to be proactive\u2014not just reactive\u2014in developing their portfolio and pipeline.<\/p>\n\n\n\n<p>One way that organizations have pursued a futures thinking approach is through foresighting, an intentional, disciplined approach that helps companies identify opportunities for growth and increase organizational resilience. Exploring alternate futures during the design phase enables medtech companies to proactively position themselves to adapt and maintain their relevance in the dynamic medical technology landscape. To learn more about foresighting, check out our blog post <a href=\"https:\/\/www.linkedin.com\/pulse\/planning-amidst-uncertainty-strategic-foresight-can-help-james-redden\/\">here<\/a>.<\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Don\u2019t fall behind by ignoring trends in sustainability.<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>As the medtech industry continues to innovate in an increasingly conscientious and global world, U.S. states, and countries around the world, are adopting environmental policies and regulations to combat the growing climate crisis. Medtech companies are navigating these changes, as hospital systems are looking across their value chain to ensure that all members are being held accountable for sustainability goals. Investors are taking notice too. There is a business case for companies to adopt and meet their sustainability goals. To read more about how industry experts are navigating sustainability, read our summary on <em>Medtech\u2019s Role in Advancing Environmental Sustainability<\/em> <a href=\"https:\/\/www.advamed.org\/2023\/06\/08\/medtechs-role-in-advancing-environmental-sustainability\/\">here<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\" type=\"1\">\n<li><strong><em>Embrace a \u201ccoopetition\u201d mindset.<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Innovators know that partnerships are critical to ensuring that new technologies are effectively developed and adopted. Some organizations, however, make the mistake of disregarding potential partners as competitors. Instead, we recommend embracing a \u201ccoopetition\u201d mindset; consider collaborating with potential competitors as a partner to enhance and improve innovation.<\/p>\n\n\n\n<p>Our team has supported organizations looking to embrace the \u201ccoopetition\u201d mindset, helping them rethink their partner ecosystem and approach. We\u2019ve found that reshaping strategies on how to turn existing players into partners\u2014not just competitors\u2014further enables and supports commercialization and market launch goals.<\/p>\n\n\n\n<p>Want to learn more about how we can help your company embrace a comprehensive systems thinking approach to innovation? Do you need help considering or integrating futures thinking, sustainability, or partnerships? Contact our <a href=\"https:\/\/rtiinnovationadvisors.org\/\">RTI Innovation Advisors<\/a> by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>emailing <a href=\"mailto:hdavis@rti.org\" target=\"_blank\" rel=\"noreferrer noopener\">Hailey Davis<\/a> or <a href=\"mailto:moline@rti.org\" target=\"_blank\" rel=\"noreferrer noopener\">Moline Pandiyan<\/a><\/li>\n\n\n\n<li>visiting us at the upcoming MedTech Conference in October 2023 at Booth 300.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>by Hailey Davis, Business Development, MedTech, RTI Innovation Advisors and Moline Pandiyan, MedTech Practice Lead, RTI Innovation Advisors Hailey Davis hdavis@rti.org Moline Pandiyan moline@rti.org While innovation is a driving force behind transformative product breakthroughs, the way we innovate is also &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Mastering Tomorrow: Embracing a Comprehensive Systems Thinking Approach to MedTech Innovation\" class=\"read-more button\" href=\"https:\/\/themedtechconference.com\/mastering-tomorrow\/#more-16533\">Keep Reading<span class=\"screen-reader-text\">Mastering Tomorrow: Embracing a Comprehensive Systems Thinking Approach to MedTech Innovation<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-16533","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering Tomorrow: Embracing a Comprehensive Systems Thinking Approach to MedTech Innovation - The MedTech Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/themedtechconference.com\/mastering-tomorrow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering Tomorrow: Embracing a Comprehensive Systems Thinking Approach to MedTech Innovation - The MedTech Conference\" \/>\n<meta property=\"og:description\" content=\"by Hailey Davis, Business Development, MedTech, RTI Innovation Advisors and Moline Pandiyan, MedTech Practice Lead, RTI Innovation Advisors Hailey Davis hdavis@rti.org Moline Pandiyan moline@rti.org While innovation is a driving force behind transformative product breakthroughs, the way we innovate is also ... 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