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A 61-year-old grandmother with a debilitating spine injury lies in the operating room undergoing surgery to receive an innovative synthetic bone graft substitute. Regaining enough function to lift her grandchild and having the ability to interact with her family again …
Keep ReadingAccelerate Innovation with a Strategic Partner and Secure the Market
The AdvaMed MedTech Conference was an inspiring reminder that creative solutions to improving health is exactly what the medical device industry is all about. As I pursued the agenda of topics, listened to the professional exchanges and visited the many …
Keep ReadingMedical Device Innovations and the Evolving Regulatory Landscape
By now it’s hard to find a medtech company that doesn’t have a commercial strategy in the U.S. to improve its contracting and sales performance with integrated delivery networks (IDNs). It’s also hard, however, to find companies that are completely …
Keep ReadingLiving on a Slope: Agile Commercial Strategies for IDN Success
What will the future of health care look like? And who is going to pay for it? There are no easy answers to these questions, but the path forward will be found in providing health care solutions that help patients, …
